Felder Communications Group  


We Raise Brands Up. Way Up.

Thanks for stopping by.

We have developed a three-part process that helps to ensure that every communication works as hard as it can. We've dubbed it ROI3.

Insight.We develop insight into your customers. We listen to them. We discover what they are looking for. We learn what their lifestyles and work styles are and how your product or service relates to them. When we understand how they think and feel, we know what they want to buy and how they want to be sold.

Ideas. We leverage that insight into a single, powerful idea. We create the strongest idea to motivate the customer to buy your product or service. That idea is the strategic link between customer needs, wants and desires and your product's ability to meet them. Then we build the creative execution around that idea.

Impact. To drive home that idea, we deliver it with impact, creating a compelling communication of the idea that hits the customer between the eyes with a distinctive visual and verbal punch. We also recommend the appropriate spending level to deliver your message with impact.

Let us show you how we can do this for your business.


Felder Communications Group  50 Louis NW  600 Trade Center  Grand Rapids, MI 49503-2633  
p. 616-459-1200  f. 616.459.2080  


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